When first published, Marshall McLuhans Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhans best-known book both enhances its accessibility to a general audience and provides the full [...]

"McLuhan: A Guide for the Perplexed" is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreadings, and to open the way to advancing [...]